P&M Driveways Ltd is a long established company built on reputation and quality, covering the whole of Stoke on Trent and surrounding areas.
We have recently completed a new website project for the innovative iWin Group. The brief was to design a brochure style website with clear calls to action that clearly explain the benefits of the iWin ecosystem of products.
How To Attract More Leads, Close More Sales And Increase ROI From Your Online Marketing
We’ve spent the last few months working out what’s really important in our business. A period of quiet introspection to help us better understand who we work with, what we do for them and how we could do it better.
How do you write content that offers a great user experience for us pesky Humans, but is also search engine friendly?
Many internet marketers think they need to write content solely for search engines, not only does this affect the overall quality of content, the whole experience for the website user suffers. Sure, it’s important to use your target keywords in your content, but it’s essential to consider the actual structure of the content your writing, what is your content trying to achieve?
Blogging for businesses was once ridiculed by many business owners as they struggled to understand the benefits of blogging for their business. However things are starting to change, many business owners now see blogging as an important part of their marketing efforts and a cost effective way to communicate quickly with their potential customers.
We’ve read a lot on internet forums over the last 12 months about the death of SEO, every day we see another thread criticising Google and their brutal search engine animals such as Panda’s and Penguins. The truth is, SEO is alive and well and in our opinion, easier than ever! Here are our top 10 SEO tips for ranking a site, enjoy and share with your community!
Being able to effectively market your business online is extremely important in today’s climate. It can often be the difference between watching your profits soar or your business going bankrupt. If you wish to market your business more effectively on the internet, Google Adwords PPC is definitely something worth exploring.
Why local SEO is important for your business
Your website is an essential marketing tool for your business, however simply owning a website is not enough to ensure it generates leads and customers for your business, you have to promote your website to increase visitors. As the internet becomes more mainstream, potential customers are turning to the web to search for products and services. Its essential that your website appears highly in all major search engines to have a chance to converting these web users into customers or leads.
Search engine rankings are an important factor in generating website traffic. If your website doesn’t rank well for your target keywords then it will be hard to find for your potential customers.
Since most searchers click on the first few results, you need to make sure that your website is ranked highly enough so that people can easily find it on the first page.